As soon as the holidays begin to loom on the horizon, advertisements for perfumes begin to air on all channels, because wonderful scents are one of the best gifts that you can give to someone or yourself. I love perfume ads Dior "J'adore", the face of the advertising campaign of which has been the actress for several years now Charlize Theron. You can have different attitudes towards the J’adore fragrance, but to deny that the collaboration between Dior and Charlize is brilliant is simply stupid. Each commercial is a small masterpiece.
Once every 2-3 years, Dior shoots a new “film” with the participation of a Hollywood actress, and 2018 was no exception. The motto of the new promotional campaign is an ode to women, all women are strong, both together and individually.
Other Dior J'adore commercials with Charlize Theron
2009: Gold is cold, diamond are dead, limousine is just a car. Don't pretend. Feel what's real. C'est ca, que j'adore. J'adore. Dior. Song: Marvin Gaye - A Funky Space Reincarnation.
2011: Charlize Theron's heroine participates in a fashion show, surrounded by Hollywood actresses from the past - Marilyn Monroe, Marlene Dietrich, Grace Kelly. Song: Gossip - Heavy cross.
2014: The past can be beautiful, a memory, a dream, but it’s no place to live. And now it’s the time, the only way out, is up. It's not heaven. It's a new world. The future is gold. J'adore Dior. Song: London Grammar - Hey now (J'adore Dior remix).
2016: I touched the rain, I look at the sun. And it says “Run!” The water, the earth, the sun and me. J'adore. We are gold. Song: Woodkid - I love you.
J'adore fragrance from Dior
Dior's Zhador perfume was first launched on the market in 1999. The aroma is floral and fruity. Bottom notes: blackberry, musk, Texas cedar, vanilla. Top notes: bergamot, pear, tangerine, magnolia, peach, melon. In the center: Nepalese rose, plum, Mexican tuberose, violet, lily of the valley, jasmine, orchid, freesia. The price of the fragrance depends on the release form. Eau de parfum costs 4,000-5,000 rubles for 30 ml without discounts, eau de toilette costs approximately 5,800 rubles for a 50 ml bottle in cosmetic chain stores.
Mitza Bricard is the soul of the house of Dior. An elegant lover of fur and leopard print, she was a muse and close friend of Christian Dior. He saw in her that same “ideal woman”: a sophisticated, graceful representative of the female sex, who is characterized by Parisian chic and aristocratic features. From the very beginning, she worked as the chief stylist and accessories specialist at the fashion house. Mitza was a big fan of Christian's talent and enjoyed showing off his outfits. She became the very first woman in Paris who was not afraid to wear several pieces of clothing with leopard print. Inspired by her boldness, Dior created an entire collection with a predatory print. But Christian wasn't the only one who admired her. The Fashion House still continues to produce jewelry, cosmetics and body care products in honor of Mitza Bricard.
Marlene Dietrich
The German actress and singer Marlene Dietrich for a long time adhered to the masculine style that Coco Chanel set. But with the growing popularity of feminine looks from Dior, she decided to make changes in her wardrobe. As a result, the collaboration between Dietrich and Dior was seen by millions: during the filming of Alfred Hitchcock’s film Stage Fright, Marlene and the director had disagreements, to which the actress set the condition “No Dior, no Dietrich.” After filming, Christian donated all the costumes to Marlene that she wore in everyday life.
Monica Bellucci
Before becoming the permanent muse of the Dolce & Gabbana duo, Italian actress Monica Bellucci often appeared in beautiful Dior campaigns. It all started in the 1990s, when the actress was invited to become the face of one of the makeup collections. After that, many models and actresses appeared in advertising for the fashion house, until in 2006 Bellucci was offered to star in an advertising campaign for Rouge Dior lipstick. Rich red lipstick looked gorgeous on the Italian star, who was already 40 years old at the time of filming. In addition to the legendary lipstick, the actress was presented with a line of bags, other makeup products and one of the most legendary fragrances of the fashion house, Poison. The collaboration between Dior and Monica Bellucci lasted until 2009.
Charlize Theron
In 2005, Oscar-winning actress Charlize Theron was invited to an advertising campaign for one of the main Dior J’adore fragrances. After the first commercial, in which she went completely naked, sales of the fragrance increased sharply. Subsequent advertising campaigns for J'adore with Charlize only strengthened the popularity of the perfume. In the video where Theron tears off her jewelry and dress, John Galliano played an important role - he not only forced her to do all this, but also turned the actress’s figure into a prototype of the famous bottle, shackling her neck in gold jewelry. In addition to perfume, Charlize also represented the Dior watch line. But the latest advertising campaign for this fragrance with Charlize has become one of the most popular. In addition to Theron, Marilyn Monroe, Marlene Dietrich and Grace Kelly, who at one time were also muses of the House of Dior, were “resurrected” for the video.
Natalie Portman
Natalie Portman appeared in advertising campaigns for the House of Dior under John Galliano. The actress presented the Cherie fragrance from the Miss Dior perfume line. After the scandalous departure of the couturier, the actress resumed her collaboration with the fashion brand. Since then, she has endorsed a range of decorative cosmetics, the Diorskin skin care line, replaced Monica Bellucci in Rouge Dior advertising campaigns and continues to star in wonderful commercials for Miss Dior fragrances.
Marion Cotillard
Marion Cotillard has been Christian Dior's only French ambassador since 2008. And she really can be considered as such: advertising campaigns for Lady Dior bags with her participation traveled to many cities. Filming took place in Paris, London, Moscow, Shanghai and Los Angeles. Each advertising campaign throughout the five years of cooperation between the actress and the fashion house is unique: they carry all the sophistication and elegance that were so loved by Christian Dior himself.
Mila Kunis
In 2012, the face of Dior was the Ukrainian-born actress Mila Kunis. She was entrusted with the advertising campaign for Miss Dior bags. Two wonderful shoots with her participation were published in all glossy magazines, but due to disagreements about the appearance of the actress outside of advertising campaigns, the fashion house broke the contract with her.
Charlize Theron is rightfully considered one of the “golden” women of Hollywood: the actress not only has unique talent and unprecedented beauty, but has also long been the face of the J"adore Dior perfume fragrance.
A unique and very feminine fragrance from Christian Dior, whose face Charlize Theron became in 2011, opens with actual flowers - delicate, juicy, frantic. It seems that this is exactly the kind of scent a woman with taste should have. They add incredible charm. If you use this fragrance, you are an individual, you can do without accessories and clothes - your perfume is the most memorable and the most interesting touches of your style.
“Gold is just metal, diamonds are cold stones, a limousine is just a car, don’t pretend, feel the real thing...”
Year: 2008
Description: The famous video with Charlize Theron undressing.
Music: Marvin Gaye - A Funky Space Reincarnation
Poster:
J'adore Dior has always been the epitome of femininity. Enchanting aroma. Valuable bottle. Witch name. Beautiful alchemy with the unique signature of J'adore. And in the heart of the priceless bottle is fragrance...
Top note: Embrace.
The aroma opens with a sweet cocktail of juicy melon, pear, peach with a hint of sparkling fresh citrus notes of mandarin and bergamot. The composition is complemented by a bright fragrance of enticing Indian magnolia with a velvety floral and at the same time energetic citrus aroma.
Heart note - Charm.
The plum note combines the opening note with the heart of the fragrance. In the heart there is a lush floral accord. The refined fragrance of a spectacular Damask rose, combined with the charm of jasmine, surrounds the delicate velvety aroma of French violet. The intoxicating trio of flowers was complemented by the lush breath of exotic African orchid, the charm of tuberose and the airy floral shades of lily of the valley. The sparkling note of pampered freesia adds a sweet nuance and complements it with a gentle touch.
The final note is Seduction.
Wrapping the dazzlingly expressed charming heart of the fragrance, the final note promises a long and intense sound to the floral bouquet. The crowning accord delivers a sublime woody note of mighty cedar and a glorious sandalwood tartness. A rim of sensual musk and vanilla pod give the bouquet voluptuousness and warmth.
Today, the name Dior is not only about Haute Couture, luxury, sophistication, femininity and impeccable style. Dior is a symbol of the constant re-creation of fashion, with the myths, stories and legends of the House of Dior...
“The past may be a beautiful dream, a memory, but it is impossible to live in it. Now the only way is up. This is not paradise, this is a new world. The future is golden.”
Year: 2014
Description: Model and actress Charlize Theron climbs a silk rope to the roof of the Palace of Versailles into a "golden future." Dior celebrates 10 years of collaboration with Charlize Theron with a new mini-film Dior J'adore "The Future Is Gold".
Director: Jean-Baptiste Mondino
Music: London Grammar - Hey Now (J'adore Dior Remix by The Shoes)
Poster:
Among its countless interpretations, J'Adore remains unsurpassed. J'adore perfume is a floral-fruity hymn to the universe.
The J'adore Dior perfume bottle is made to resemble an ancient amphora, which was the main container for fragrant liquids. Interesting neck configuration based on a women's necklace of the Masai tribe.
Dior J'adore is an ambiguous perfume with a complex and special bouquet - a tender and voluptuous fruity-floral aroma, mysterious and chic in its radiant diversity.
P.S. The aroma of boundless femininity, unsurpassed elegance and sensual seduction. Of course, the aroma is noble and status, absolutely not everyday - it needs to live up to it. His exit is a celebration, a theater, a social reception, his surroundings are high heels, impeccable makeup, a stylish hairstyle. Only this way and no other way.
Women who don't wear perfume are very self-confident women.
for the train of correctly chosen perfume that trails a beautiful lady,
always accompanies the image she creates,
playing not the last, and sometimes even the first role in the creation of this image.
Coco Chanel
A popular Hollywood actress has become Charlize Theron. She replaced the Estonian model Tiu Kuik in this place. After the release of the first Dior advertisement with the participation of the star, the level of perfume sales went up sharply. The video turned out to be very explicit, the actress was completely naked, only the scent remained on her. Over the past 13 years, Charlize Theron has appeared in Dior perfume advertisements several times, constantly fueling interest in both the new flanker and J’adore itself.
How Charlize Theron became the face of Dior
From the very moment the fashion house opened, its founder, Christian Dior, was looking for fragile, elegant women with a strong character and charisma. For example, Monica Bellucci was the face of the advertising campaign for the Charming collection (1990-2009), and Natalie Portman represents from 2010 to the present.
Presented in 1999. The Estonian model Carmen Kass was chosen as the first face of the campaign, then Tiu Kuik starred in the perfume advertisement. In the video they were in a stylish image of a luxurious woman bathing in liquid gold. Women's perfume regained popularity, but after a few years interest in it began to fade.
The creators began to look for new solutions and faces. At this time, Dior's art director was the controversial fashion designer John Galliano. He adored Charlize Theron, considered her his muse and, of course, decided to try Dior as a new symbol. An advertising contract with the star was signed in 2004, and in 2007 a video clip was shot, which created a sensation and the J’adore perfume reached the top of the fragrant charts.
Why she?
Charlize Theron is a South African farm girl who speaks 26 wild dialects. Her mother shot her father when he tried to kill her in a drunken stupor. A year after the tragedy, young Charlize began acting for fashion magazines and was very successful in this. But she dreamed of becoming a ballerina. An ankle injury at 18 left no chance for that.
At the insistence of her mother, the girl went to Hollywood. But here too, His Majesty chance decided everything. There was a scandal in a supermarket - the cashier refused to accept a check from Charlize Theron, issued in distant South Africa. The screams attracted the attention of the famous agent John Crossby, he left the girl his business card, and then offered a three-second episode in Children of the Corn 3.
After her role in the film “The Devil's Advocate” (1997), Charlize woke up famous. In 2004, she received several awards, including an Oscar for her role as a homicidal maniac in the film Monster. Advertising offers poured in from all sides, and the actress chose the best thing - to become a style icon from the house of Dior. In addition to high fees and status, this gave her the opportunity to appear on the podium again.
Despite her fragile appearance, the actress has extraordinary strength of character. A truly strong personality can make it from a farmer's daughter in an African village to one of the highest paid actresses in Hollywood. A slender, sweet and feminine blonde - on the one hand, and strong-willed, collected, independent, and sometimes tough - on the other. This is the kind of woman who deserves to represent J’adore.
The history of perfume advertising with Charlize Theron
The actress starred in five commercials for the J'adore fragrance from Dior. It must be admitted that over time, the intensity of passions in them gradually faded away. It all started with Charlize Theron's naked body and ended with just a voiceover. But who knows what surprises “Zhador” is preparing for us!
First clip
The video appeared on TV screens in 2007. Since the shooting was supervised by John Galliano himself, it was not without shocking. An ancient house in the center of Paris. A luxurious woman walks down the corridor, dressed in a gold evening dress and jewelry. She rips off her bracelet, throws her necklace on the floor, and finally takes off her dress. Remaining in the Eva costume, she no longer needs to pretend, because J'adore is with her.
After the release of the advertising video, women rushed to the stores to find out what was so special about this “Zhador”. The men were no less impressed by what they saw. But they were excited not so much by Charlize’s naked body, but by the confidence and strength with which she got rid of her golden shackles.
One way or another, the J’adore perfume went on a new round of popularity, which became higher than the first in 1999, immediately after the release of the fragrance for women. Money flowed like a river into the manufacturer’s pocket and Charlize Theron became Zhador’s constant muse. The soundtrack to the advertising of the perfume collection was the song Marvin Gaye - Funky Space Reincarnation.
Second video
I needed it when interest in the fragrance waned somewhat. In 2012, a new beautiful advertisement for these perfumes for women was released. The plot began with Charlize in a strict trouser suit hurrying to a fashion show. He makes his way through the crowd hungry for spectacle, changes into a luxurious gold dress, a necklace with a high “neck” and bursts onto the podium with a confident, flying gait.
Several familiar faces appeared in the video, who were also once Dior muses - Grace Kelly, Marlene Dietrich, Marilyn Monroe, Monica Bellucci. But not the actresses themselves, but only parodies and accents on them. The video clip seems to say that they are all in the past and only the J’adore scent is the key to the future.
Third clip
It was released in 2014. It continued the beautiful video series with the participation of Hollywood actress Charlize Theron. The hall of an ancient palace with magnificent paintings and huge candelabra. She wears a traditionally gilded dress and a necklace of large pearls. Suddenly a piece of shiny fabric falls from the dome, taking her upstairs. As in previous clips, she again rips off her necklace. No, the dress stays on her. “This is not heaven - this is a new world!” – says the actress, inviting us to admire the golden skyscrapers.
Women's perfume J'adore from Dior is not only the luxury of wealth, but also the luxury of freedom. Charlize's short hair and sparkling eyes inspire change. The music in the ad was created by the band London Grammar - a song called Hey Now.
Fourth video
In addition to advertising the main fragrance, Charlize Theron also starred in flanker videos. The video advertising The Absolute Feminity was created in a completely different atmosphere. First a waterless desert, then healing rain, which turns into the sea. The sun comes out, the wind blows through your hair. The clip seems to say that with this fragrance freshness and joy of life will appear in your life. This video did not cause a stir. And the fragrance quickly went into circulation.
Fifth clip
New advertising appeared in 2016. It is dedicated to the J'adore L'absolu perfume. There is no plot in the video as such - the process of creating a dress and shooting a model is shown. But Theron, as always, is luxurious and charming. This time the authors emphasized the shape of the bottle, repeating it in the form of earrings on the actress.
Mini films
How the popular video was filmed
An advertisement for Dior starring Charlize Theron is imbued with charm, the desire for perfection, freedom and joy of life, not at the expense of worldly pleasures. A golden cage for a J'ador fan is unacceptable. Gold in the soul. No matter what setting she is in - in a luxurious palace or on the roof of a skyscraper, feelings come first.
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